The methodology of the online Master in Strategy and Digital Creativity is based on an education model in which asynchronous communication (in delayed time) is combined with synchronous communication (in real time). This allows greater flexibility in access to content (multimedia: videos, tutorials, etc., and textual: teaching material and bibliography) and better integration for collaborative and individual work.

First course

This course is professionally oriented. The methodology combines theoretical aspects and presentation of practical cases by a teaching staff made up of prestigious professors and professionals in the digital communication industry who will share their knowledge with you. During this stage, according to a schedule, you will work on specific practices individually and in pairs. As a final course project, you will develop a comprehensive digital communication campaign for a real client.

Second course

In the second year you will carry out a research work on the specific topic you choose, related to strategy and digital creativity. You will learn about the use of tools and methods to develop your points of view and deepen on the topic you have chosen.


Eduard Bonet | Dr. D. Roca

Faculty of communication sciences.
Campus UAB - 08193 Bellaterra - Barcelona, Spain
M - F from 10:00 a.m. to 02:00 p.m.
+34 93 581 28 65


ComCom* is a meeting space that brings together different Masters and Postgraduate courses linked to “Universitat Autònoma de Barcelona”, as well as other types of activities related to teaching and research in the area of Advertising and Public Relations.


Building I
UAB's Campus
08193 Bellaterra (Cerdanyola del Vallès)