Digital Documentary Fund of Advertising and Public Relations
The Digital Documentary Fund of Advertising and Public Relations is a research tool for students, professors and researchers in the advertising and public relations sector. It arises from the 2009MQD00050 project presented to the “Agència de Gestió d’Ajuts Universitaris i de Recerca”, AGAUR for the “Millora de la Qualitat Docent 2009”. The main fund is made up of graphic advertisements published in Spanish magazines and newspapers dating from 1968 to the present. These materials were used previously by Advertising and Public Relations academics throughout their teaching. As of 2009, the ads have been taken from the digital newspaper La Vanguardia de Barcelona. Parts can be found using more than 15 search criteria. The main search criteria for the pieces are: Sector, Brand, Year of the announcement, Gender of the subjects.
Contact
Daniel Tena | Contacto
Facultad de Ciencias de la Comunicación
Campus UAB - 08193 Bellaterra - Barcelona, España
+34 93 581 4458
pr.brevia.publicitat@uab.cat
web
Campus UAB - 08193 Bellaterra - Barcelona, España
+34 93 581 4458
pr.brevia.publicitat@uab.cat
web
