The contents of the Master are divided into two courses with different orientation. In the first, you will gain knowledge about the different tools offered by the digital environment and the most appropriate strategies to use them in communication. In the second, the contents will focus on research methodologies to allow students to deepen their knowledge individually. The courses are divided into 7 modules.
First course
Modules from 1 to 4, from January to June, you will get the title of Postgraduate Diploma:
01. Strategic planning of digital communication
02. Creativity applied to the digital environment
03. Digital marketing
04. Digital communication campaign
Second course
Modules from 5 to 7, from September to June of the following year, you will obtain the Master's degree:
05. Fundamentals of research in digital communication
06. Research in interactive
07. Master’s final work