The teaching methodology of the Master in Strategy and Digital Creativity is based on the combination of face-to-face classes, tutorials and -individual and group- work outside the classroom. In this way, you will develop the necessary skills to execute digital communication and research campaigns in the field of interactives.

First course

In the first course, prestigious professionals from the digital communication industry will share their knowledge with you. You will have teachers from leading agencies and companies such as Arena MediaHerraiz Soto & CoShackletonElogia or Buzz. The classes combine theoretical teaching with the presentation of practical cases. In addition, you will work individually or in groups on scoring practices assigned by the teachers or by coordination. At the end of the course you will develop a comprehensive communication campaign for a real client. Some of the clients in previous courses have been F.C. Barcelona, San Miguel bers, RayBan, Reebok, Mango, Moritz, etc.

Second course

The second course has an interactive inquiry-based orientation. The face-to-face classes are taught by UAB PhD professors who provide the necessary content on methodology so that you can tackle the Final Master's Thesis (TFM). After the 8-week class period -September and October-, you will develop your research over eight months -from November to June-. Thus, you will become an expert in that subject in which you decide to deepen. In addition, we will inform you of options to publish your work or to enter competitions for young researchers.


ComCom* is a meeting space that brings together different Masters and Postgraduate courses linked to “Universitat Autònoma de Barcelona”, as well as other types of activities related to teaching and research in the area of Advertising and Public Relations.


Building I
UAB's Campus
08193 Bellaterra (Cerdanyola del Vallès)