The master is developed in two courses of different but complementary orientation. These are divided into 7 modules.
First course
The first course is designed to provide you with a global vision of the tools of the digital and interactive environment and their application in the current field of communication and advertising.
01. Strategic planning of digital communication
02. Creativity applied to the digital environment
03. Digital marketing
04. Digital communication campaign
At the end of these modules you will obtain the title of Postgraduate Diploma.
Second course
The second course offers you the methodological elements for you to develop research in the field of interactive communication with the aim of delving into an area of specialization.
05. Scientific methodology and academic research
06. Research in interactive
07. Final work of master
Upon completion of the 7 modules (4 in the first phase and 3 in the second) you will obtain the Master's degree.
Contact
Eduard Bonet | Dr. D. Roca
Faculty of communication sciences.
Campus UAB - 08193 Bellaterra - Barcelona, Spain
M - F from 10:00 a.m. to 02:00 p.m.
+34 93 581 28 65
master.ecd@uab.es
Campus UAB - 08193 Bellaterra - Barcelona, Spain
M - F from 10:00 a.m. to 02:00 p.m.
+34 93 581 28 65
master.ecd@uab.es
