Materials and resources

MATERIALS AND RESOURCES

Compilation of materials and resources prepared by the Master in Strategy and Digital Creativity (or by the Department of Advertising, Public Relations and Audiovisual Communication of the UAB) to disseminate knowledge about digital communication. The download of these materials and non-commercial use is allowed (as long as the authorship of the Master is cited and that of those authors whose original work has been used for the elaboration of these materials).

ARTÍCULOS ACADÉMICOS ACERCA DE COMUNICACIÓN DIGITAL

Papers elaborados por el Máster ECD adaptados en base a artículos de investigación originales. Estos artículos han sido tratados por el máster (traducidos y resumidos) para facilitar su comprensión y en todo momento son citados y referidos dentro de cada paper:

01 E-Commerce - Do virtual assistants serve to incentivize online shopping? Download here

02 Social Networks - The best strategies for the user to find a brand on Facebook Banners or publications? Download here

03 Social Networks - How does a like affect the relationship between the user and the brand? Download here

04 Social Networks - The best features for a brand's publications on Facebook Download here

VIDEOS ABOUT APPLIED STATISTICS WITH DEDUCER

In these videos you will learn to work the basic tests of inferential statistics with the free Deducer program (www.deducer.org) in the field of research in advertising and public relations. This teaching material has been prepared thanks to a 2017 teaching support aid from the UAB Department of Advertising, Public Relations and Audiovisual Communication.

00 CSV file - File needed to take the course - Download here

01 Video 1 - Introduction to DEDUCER - Watch here

02 Video 2 - Comparison of means: T-TEST and ANOVA - Watch here

03 Video 3 - Contingency Tables: CHI-CUADRADO - Watch here

04 Video 4 - Correlation - Watch here

VIDEOS ABOUT STATISTICS APPLIED WITH JAMOVI

In these videos you will learn to plan an experiment and work the "two ways ANOVA" inferential statistics tests with the free program JAMOVI (www.jamovi.org). This teaching material has been prepared thanks to a support aid for teaching in 2018 from the Department of Advertising, Public Relations and Audiovisual Communication of the UAB.

00 SAV file - Document with the database - Download here

01 Video 1 - Advertising, with or without words? - THEORY - Watch here

02 Video 2 - Advertising, with or without words? - METHODOLOGY - Watch here

03 Video 3 - Advertising, with or without words? - STATISTICAL PRACTICE WITH JAMOVI - Ver aquí

VIDEOS ON HOW TO DO AN INVESTIGATION JOB

In these videos you will learn how to do academic research in the field of advertising and public relations. This teaching material has been prepared thanks to a grant to improve teaching quality (2016) from the Department of Advertising, Public Relations and Audiovisual Communication of the UAB.

01 Video 0 - Home: My research work - Watch here

02 Video 1.1 - Presentation: What is it? - Watch here

03 Video 1.2 - Presentation: Sources and APA - Watch here

04 Video 1.3 - Presentation: Your topic and tutorials - Watch here

05 Video 2.1 - My index - Watch here

06 Video 3.1 - Introduction: What it contains and basic structure - Watch here

07 Video 3.2 - Introduction: Tables and Figures - Watch here

Materials and resources

MATERIALS AND RESOURCES

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Eduard Bonet | Dr. D. Roca

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Masters

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