MATERIALS AND RESOURCES
Compilation of materials and resources prepared by the Master in Strategy and Digital Creativity (or by the Department of Advertising, Public Relations and Audiovisual Communication of the UAB) to disseminate knowledge about digital communication. The download of these materials and non-commercial use is allowed (as long as the authorship of the Master is cited and that of those authors whose original work has been used for the elaboration of these materials).
01 E-Commerce - Do virtual assistants serve to incentivize online shopping? Download here
02 Social Networks - The best strategies for the user to find a brand on Facebook Banners or publications? Download here
03 Social Networks - How does a like affect the relationship between the user and the brand? Download here
04 Social Networks - The best features for a brand's publications on Facebook Download here
VIDEOS ABOUT APPLIED STATISTICS WITH DEDUCER
00 CSV file - File needed to take the course - Download here
01 Video 1 - Introduction to DEDUCER - Watch here
02 Video 2 - Comparison of means: T-TEST and ANOVA - Watch here
03 Video 3 - Contingency Tables: CHI-CUADRADO - Watch here
04 Video 4 - Correlation - Watch here
VIDEOS ABOUT STATISTICS APPLIED WITH JAMOVI
00 SAV file - Document with the database - Download here
01 Video 1 - Advertising, with or without words? - THEORY - Watch here
02 Video 2 - Advertising, with or without words? - METHODOLOGY - Watch here
03 Video 3 - Advertising, with or without words? - STATISTICAL PRACTICE WITH JAMOVI - Ver aquí
VIDEOS ON HOW TO DO AN INVESTIGATION JOB
01 Video 0 - Home: My research work - Watch here
02 Video 1.1 - Presentation: What is it? - Watch here
03 Video 1.2 - Presentation: Sources and APA - Watch here
04 Video 1.3 - Presentation: Your topic and tutorials - Watch here
05 Video 2.1 - My index - Watch here
06 Video 3.1 - Introduction: What it contains and basic structure - Watch here
07 Video 3.2 - Introduction: Tables and Figures - Watch here

Contact
Eduard Bonet | Dr. D. Roca
Campus UAB - 08193 Bellaterra - Barcelona, España
L - V de 10 a 14h
+34 93 581 28 65
master.ecd@uab.es