Associate professor of the UAB
DRA. Leonor Balbuena Palacios
Lines of investigation
- Advertising creativity.
- Graphic design.
- Communicative efficiency of Graphic Design..
- Minorized Groups in Advertising: Women and Children.
- Technology, Transfer and Visual Communication.
Publications
Balbuena Palacios, Leonor; Tena Parera, Daniel, dir. Theory of symbolic representation in graphic communication. [Barcelona]: “Universitat Autònoma de Barcelona”, 2015. 1 electronic resource (404 p.). ISBN 9788449048937. Doctoral thesis - “Universitat Autònoma de Barcelona”. Department of Audiovisual Communication and Advertising, 2014 <https://ddd.uab.cat/record/128998> [Consultation: 15 November 2018].
Directed Thesis
Final degree projects
Merino Tarruella, Joaquim; Balbuena Palacios, Leonor, dir. Design of the corporate visual identity of a sporting event: Project: the cycling tour in Catalonia. 2016. 78 p. (972 Graduated in Advertising and Public Relations) <https://ddd.uab.cat/record/164781>[Consultation: 16 November 2018].
Rozas Belmonte, Gemma; Balbuena Palacios, Leonor, dir. The One: audiovisual aesthetics as a catalyst for emotions. 2017. 91 p. (972 Graduated in Advertising and Public Relations) <https://ddd.uab.cat/record/180998> [Consultation: 16 November 2018].
Fàbregas Bulló, Carla; Balbuena Palacios, Leonor, dir. Luxury prêt-à-porter fashion trends in advertising. 2017. 117 p. (972 Graduated in Advertising and Public Relations) <https://ddd.uab.cat/record/180930> [Consultation: 16 November 2018].
Andrés i Sanz, Marc; Balbuena Palacios, Leonor, dir. Approach to a strategic plan to popularize ice hockey in Catalonia. 2017. 154 p. (971 Graduated in Journalism) <https://ddd.uab.cat/record/180960> [Consultation: 16 November 2018].
Merino Tarruella, Joaquim; Balbuena Palacios, Leonor, dir. Design of the corporate visual identity of a sporting event: Project: the cycling tour in Catalonia. 2016. 78 p. (972 Graduated in Advertising and Public Relations) <https://ddd.uab.cat/record/164781> [Consultation: 16 November 2018].
Vidal de la rubia, Marta; Balbuena Palacios, Leonor, dir. Redesign of a Corporate Visual Identity for UNG Share. 2016. (Graduated in Advertising and Public Relations)
Valero Vives, Jordi; Balbuena Palacios, Leonor, dir. Qatar 2022 FIFA World Cup corporate visual identity manual. 2016. 90 p. (972 Graduated in Advertising and Public Relations) <https://ddd.uab.cat/record/164938> [Consultation: 16 November 2018].
Valero Vives, Jordi; Balbuena Palacios, Leonor, dir. Qatar 2022 FIFA World Cup corporate visual identity manual. 2016. 90 p. (972 Graduated in Advertising and Public Relations) <https://ddd.uab.cat/record/164938> [Consultation: 16 November 2018].
