Associate professor of the UAB
DR. Jordi Colet Ruz
Lines of investigation
- Graphic language.
- Advertising function of packaging.
Publications
Articles
Colet Ruz, Jordi (2016). Visual communication of products through packaging. A case study on the visual identity of milk bottles. ZER Journal of Communication Studies, vol. 21, no. 40. Bilbao: UPV / EHU Press, pp. 195-217. ISSN 1137-1102. Available at http://www.ehu.eus/ojs/index.php/Zer/article/view/16424
Colet Ruz, J. (2014). The advertising function of the container. ForoAlfa ISSN 1851-5606. Available at https://foroalfa.org/articulos/la-funcion-publicitaria-del-envase
Colet Ruz, J. (2014). The design of the container as a strategy for the typological identification of the product. Study around the visual prototype in a cola soda. Graphics, vol. 2, núm. 3, pp. 27-45. ISSN 2014-9298. Available at https://doi.org/10.5565/rev/grafica.12
Colet Ruz, J. (2014). Production of the visual message through packaging: a conceptual model for code analysis. Analysis: Communication and Culture Notebooks, 51, 35-48. ISSN 0211-2175. Available at https://analisi.cat/article/view/n51-colet
Colet Ruz, J. (2013). The advertising function of the packaging in the context of visual merchandising. InfoPack, 196 (October), 32-35. ISSN 1136-3053. Available at http://ddd.uab.cat/record/129058
Colet Ruz, J. (2013). The packaging is also used for sale. UAB Divulga, pp. 1-2. ISSN 2014-6388. Available at https://www.uab.cat/UABDivulga1345654589055
Books and book chapters
Colet Ruz, J. (2013). The conception of the visual identity of the containers. An approach to the advertising function of packaging. [Doctoral thesis] Bellaterra: Publications Service of the “Universitat Autònoma de Barcelona”. ISBN 978-84-490-3505-0. Available at http://hdl.handle.net/10803/145037
Colet Ruz, J. (2018). Visual communication through packaging. Barcelona: Self-published edition. ISBN 978-84-09-06356-7
Reviews
Colet Ruz, J. (2013). The coding of the visual identity of the containers. Graphics, vol. 1, núm. 2, pp. 99-101. ISSB 2014-9298. Available at https://doi.org/10.5565/rev/grafica.11
Colet Ruz, J. (2018). Advertising graphic design. Graph, vol. 6, no. 12, pp. 99-101. ISSN 2014-9298. Available at https://doi.org/10.5565/rev/grafica.108
