DR. Jordi Colet Ruz

Associate professor of the UAB

DR. Jordi Colet Ruz

Lines of investigation

  • Graphic language.
  • Advertising function of packaging.



Colet Ruz, Jordi (2016). Visual communication of products through packaging. A case study on the visual identity of milk bottles. ZER Journal of Communication Studies, vol. 21, no. 40. Bilbao: UPV / EHU Press, pp. 195-217. ISSN 1137-1102. Available at http://www.ehu.eus/ojs/index.php/Zer/article/view/16424

Colet Ruz, J. (2014). The advertising function of the container. ForoAlfa ISSN 1851-5606. Available at https://foroalfa.org/articulos/la-funcion-publicitaria-del-envase

Colet Ruz, J. (2014). The design of the container as a strategy for the typological identification of the product. Study around the visual prototype in a cola soda. Graphics, vol. 2, núm. 3, pp. 27-45. ISSN 2014-9298. Available at https://doi.org/10.5565/rev/grafica.12

Colet Ruz, J. (2014). Production of the visual message through packaging: a conceptual model for code analysis. Analysis: Communication and Culture Notebooks, 51, 35-48. ISSN 0211-2175. Available at https://analisi.cat/article/view/n51-colet

Colet Ruz, J. (2013). The advertising function of the packaging in the context of visual merchandising. InfoPack, 196 (October), 32-35. ISSN 1136-3053. Available at http://ddd.uab.cat/record/129058

Colet Ruz, J. (2013). The packaging is also used for sale. UAB Divulga, pp. 1-2. ISSN 2014-6388. Available at https://www.uab.cat/UABDivulga1345654589055

Books and book chapters

Colet Ruz, J. (2013). The conception of the visual identity of the containers. An approach to the advertising function of packaging. [Doctoral thesis] Bellaterra: Publications Service of the “Universitat Autònoma de Barcelona”. ISBN 978-84-490-3505-0. Available at http://hdl.handle.net/10803/145037

Colet Ruz, J. (2018). Visual communication through packaging. Barcelona: Self-published edition. ISBN 978-84-09-06356-7


Colet Ruz, J. (2013). The coding of the visual identity of the containers. Graphics, vol. 1, núm. 2, pp. 99-101. ISSB 2014-9298. Available at https://doi.org/10.5565/rev/grafica.11

Colet Ruz, J. (2018). Advertising graphic design. Graph, vol. 6, no. 12, pp. 99-101. ISSN 2014-9298. Available at https://doi.org/10.5565/rev/grafica.108


Other merits


ComCom* is a meeting space that brings together different Masters and Postgraduate courses linked to “Universitat Autònoma de Barcelona”, as well as other types of activities related to teaching and research in the area of Advertising and Public Relations.


Building I
UAB's Campus
08193 Bellaterra (Cerdanyola del Vallès)