+34 679 05 21 12

DR. David Roca Correa

  2. Home
  3. Investigation
  4. Advertising and Public Relations Group
  5. Team
  6. DR. David Roca Correa
Image
Tenured professor of the UAB

DR. DAVID ROCA CORREA

david.roca@uab.cat 

Lines of investigation

  • Gender studies.
  • Advertising creativity.
  • Social advertising.

Publications

Articles

Montes, C. y Roca, D. (2016). El liderazgo femenino en la creatividad publicitaria, Cuadernos. 

Roca, D; Tena D.; Lázaro, P. y González, A. (2016). Is there gender bias when creative directors judge advertising? Name cue effect in ad evaluation. International Journal of Advertising.

Estañol, E. y Roca, D. (2014). Creativity in PR consultancies: Perception and Management. Public Relations Review. 

Roca, D.; Tena, D.; Lázaro, P. (2012). Is there gender bias in the assessment of advertising creativity?. The changing roles of advertising, 74 – 79.

Grow, J. M.; Roca D.; Broyles, S. J. (2012). Vanishing acts: creative women in Spain and in the United States. International Journal of Advertising, 657 - 679. 

Roca, D.; Alegre, I.; Pueyo, N. (2012). The Absence of Creative Women as Judges in Advertising Awards: a Case Study of El Sol (1998-2008). Trípodos, 31,143-151.

Roca, D.; Pueyo, N. (2012). La productividad científica en Comunicación a través de la revista Zer. Revista Latina de Comunicación Social, 67, 292 – 321

Books and book chapters

Roca, D.; Tena, D. y Grow, J. M. (2014). Advertising Education in Spain. En J. I. Richards & B. I. Ross (eds.) Advertising Education Around the World (pp. 290-304), American Academy of Advertising.

Roca, D. y Tena, D. (2012). Convergences and divergences between advertising and public relations. Managing Corporate Communications: a cross-cultural approach. pp. 311 - 336. EUA: Palgrave Macmillan.

Roca, D y Pueyo, N. (2011). The absence of women in the creative department. Media and culture: Half a culture? pp. 69 - 78. Spain: Libros de la Frontera

Directed Thesis

Doctoral theses

Lavilla Raso, Montse, autor.; Roca, David, dir. Interaction between brands and users on Facebook: comments, shares, likes and clicks. 1 online resource (176 pages). ISBN 9788449077340. <https://ddd.uab.cat/record/188079> [Consultation on: November 15, 2018].

Aguilera Hernández, Raúl Alejandro; Roca, David, dir. Evaluation of the creative models of Goldenberg, Mazursky & Solomon for the development and analysis of advertisements. 1 online resource (447 pages). ISBN 9788449076169. <https://ddd.uab.cat/record/187667> [Consultation on: November 15, 2018].

Fernández Guerra Carrillo, Fabiola; Roca, David, dir. Campaigns on racism: analysis of the racism campaign in Mexico. 1 online resource (338 pages). ISBN 9788449071645. <https://ddd.uab.cat/record/182662> [Consultation on: November 15, 2018].

Roca Luque, Ivo, autor; Moya Mitjans, Angel, academic supervisor; Casaldàliga i Ferrer, Jaume, academic supervisor; [et al.]. Ablation of macroreentrant atrial tachycardias in patients with congenital heart disease. Characteristics and predictors of recurrence. 1 online resource (133 pages). ISBN 9788449068102. <https://ddd.uab.cat/record/174993> [Consultation on: November 15, 2018].

Vidal Portés, Eduard; Roca, David, dir. A model for the construction of postmodern identity from the perspective of symbolic consumption: the junior advertising creative as a case study. [Barcelona]: “Universitat Autònoma de Barcelona”, 2016. 1 electronic resource (403 p.). ISBN 9788449059063. Doctoral thesis – “Universitat Autònoma de Barcelona”. Department of Audiovisual Communication and Advertising, 2016 <https://ddd.uab.cat/record/166229> [Consultation on: November 15, 2018].

Pallares Maíques, Majo; Ruiz Collantes, Frances Xavier, dir.; Roca, David, dir. Internet advertising writing: the illusion of conversation. [Barcelona]: “Universitat Autònoma de Barcelona”, 2016. 1 electronic resource (313 p.). ISBN 9788449027888. Doctoral thesis - “Universitat Autònoma de Barcelona”. Department of Advertising, Public Relations and Audiovisual Communication, 2016 <https://ddd.uab.cat/record/166140> [Consultation on: November 16, 2018].

Felipetti, Daniel; Roca, David, dir. The Advertising creative process: insights from the Brazilian AD industry. [Barcelona]: “Universitat Autònoma de Barcelona”, 2016. 1 electronic resource (403 p.). ISBN 9788449047657. Doctoral thesis - “Universitat Autònoma de Barcelona”. Department of Audiovisual Communication and Advertising, 2016 <https://ddd.uab.cat/record/166127> [Consultation on: November 16, 2018].

Zorita Aguirre, Itziar; Saumell i Vergés, Mercè, dir. The Perceptual Experience in Intermediate Performance. [Barcelona]: “Universitat Autònoma de Barcelona”, 2016. 1 electronic resource (304 p.). ISBN 9788449058912. Doctoral thesis - “Universitat Autònoma de Barcelona”. Department of Catalan Philology, 2016 <https://ddd.uab.cat/record/166125> [Consultation on: November 16, 2018].

Estanyol i Casals, Elisenda; Roca, David, dir. Perception and management of creativity in communication and public relations consulting companies. [Barcelona]: “Universitat Autònoma de Barcelona”, 2014. 1 electronic resource (424 p.). ISBN 9788449045684. Doctoral thesis - “Universitat Autònoma de Barcelona”. Department of Advertising, Public Relations and Audiovisual Communication, 2014 <https://ddd.uab.cat/record/127474> [Consultation on: November 16, 2018].

Andreu Domingo, David; Roca, David, dir. Publicity, pseudo-events and their presence in the press in Catalonia. Bellaterra: “Universitat Autònoma de Barcelona”, 2012. Doctoral thesis - “Universitat Autònoma de Barcelona”, Department of Audiovisual Communication and Advertising, 2011 <https://ddd.uab.cat/record/100410> [Consultation on: November 15, 2018].

Final degree projects

Barchilón Elbaz, Esther Camila; Roca, David, dir. Road safety campaigns with different blood levels: a cross-cultural study between consumers in Spain and the United States. 2017. 36 p. (972 Graduated in Publicitat and Public Relations) <https://ddd.uab.cat/record/180667> [Consultation: November 16, 2018].

Alsina Torra, Aida; Roca, David, dir. Regulation and control of the advertising of products aimed at children. Laws and codes for television advertising of toys and food aimed at children in Catalonia and Spain. 2017. 39 p. (972 Graduated in Advertising and Public Relations) <https://ddd.uab.cat/record/180666> [Consultation: November 16, 2018].

Baldoví Ramos, Laura; Roca, David, dir. IKEA's advertising creativity: Content analysis of the Swedish company's audiovisual campaigns in Spain. 2016. 183 p. (971 Graduated in Journalism) <https://ddd.uab.cat/record/168368> [Consultation: November 16, 2018].

Martínez Pérez, David; Roca i Marvà, Francesc Xavier, dir. Computer vision module for 3D video game. 2016-06-28. (958 Computer Engineering) <https://ddd.uab.cat/record/165121> [Consulta: 16 novembre 2018].

Montes Mojonero, Clara; Roca, David, dir. Women in Advertising: Creative leaders in a world of men. 2016. 109 p. (972 Graduated in Advertising and Public Relations) <https://ddd.uab.cat/record/164862> [Consultation: November 16, 2018].

Cara Roca, David; Navarro-Arribas, Guillermo, dir. Development of an incident reporting application on DTN. 2015-06-29. (958 Computer Engineering) <https://ddd.uab.cat/record/143587> [Consultation: November 16, 2018].

Sánchez López, David; Roca i Marvà, Francesc Xavier, dir. Health systems-oriented audit records consultation tool. 2015-06-29. (958 Computer Engineering) <https://ddd.uab.cat/record/143580> [Consultation: November 16, 2018].

Peña Guardia, Mariona Ariadna; Roca, David, dir. The effectiveness of slim models vs normal models in lingerie ads. Who sells more? 2015. 78 p. (971 Graduated in Periodisme) <https://ddd.uab.cat/record/138429> [Consultation: November 16, 2018].

Pardo Calvo, Sheila; Roca, David, dir. One Direction: the keys to the success of a boy band. 2015. 125 p. (972 Graduated in Advertising and Public Relations) <https://ddd.uab.cat/record/137479> [Consultation: November 16, 2018].

Murgui Díaz, Amaya; Roca, David, dir. The advertising woman throughout the history of advertising. 2015. 103 p. (972 Graduated in Advertising and Public Relations) <https://ddd.uab.cat/record/137437> [Consultation: November 16, 2018].

Guillén Miralles, Manuel; Roca, David, dir. Design in the corporate visual identity of the Summer Olympics. Project: Hamburg 2024. 2015. 74 p. (972 Graduated in Advertising and Public Relations) <https://ddd.uab.cat/record/137429> [Consultation: November 16, 2018].

Piquer Bacardit, Marc; Roca, David, dir. Ogilvy was wrong. 2014. 69 p. (972 Graduated in Advertising and Public Relations) <https://ddd.uab.cat/record/127984> [Consultation: November 16, 2018].

Torrentó Canaleta, Mar; Roca, David, dir. Creative egg. 2014. 130 p. (972 Graduated in Advertising and Public Relations) <https://ddd.uab.cat/record/127807> [Consultation: November 16, 2018].

Projects

Other merits

COMCOM*

ComCom* is a meeting space that brings together different Masters and Postgraduate courses linked to “Universitat Autònoma de Barcelona”, as well as other types of activities related to teaching and research in the area of Advertising and Public Relations.

Contact

Building I
UAB's Campus
08193 Bellaterra (Cerdanyola del Vallès)

Masters

Information