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DR. Daniel Tena Parera

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Tenured professor of the UAB

DR. DANIEL TENA PARERA

daniel.tena@uab.cat  

Lines of investigation

  • Communication from Organizations
  • Aesthetic States in the forms of Communication of Organizations.
  • Creativity in Advertising and PR.
  • Gender Studies in the professional activity of Advertising and Public Relations.

Publications

Articles

Tena, D. y Grow, J. M. (2017). Advertising graphic design. Madrid: Sintesis.

Roca, D.; Tena, D. y Grow, J. M. (2014). Advertising Education in Spain. En J. I. Richards & B. I. Ross (eds.) Advertising Education Around the World. pp. 290-304. American Academy of Advertising.

Roca, D. y Tena, D. (2012). Convergences and divergences between advertising and public relations. Managing Corporate Communications: a cross-cultural approach. pp. 311 - 336. EUA: Palgrave Macmillan.

Roca, D y Pueyo, N. (2011). The absence of women in the creative department. Media and culture: Half a culture? pp. 69 - 78. España: Libros de la Frontera.

Tena, Daniel; Roca, David. (2008). Use of the BREVIA virtual fund in Advertising and Public Relations studies. UAB's innovative teaching experiences in the social sciences and humanities: towards the European Higher Education Area (EHEA). pp. 65-74. Barcelona: IDES.

Roca, D.; Tena, D.; Fernández, J. [et al.]. (2008). Dynamic virtual community of academic-labor integration in advertising creativity. Experiències docents innovadores de la UAB en ciències socials i en ciències humanes: cap a l'Espai Europeu d'Educació Superior (EEES). pp. 65-74. Barcelona: IDES. 

Lázaro, P; Tena, D.; Voces, R.;[et al.]. (2014) Social Sciences and Digital Humanities Techniques, tools and experiences of e-Research and investigation. pp. 195 - 213. Santa Cruz de Tenerife: Sociedad Latina de Comunicación Social.

Roca, D. y Tena, D. (2012). Convergences and divergences between advertising and public relations. Rossella Gambetti, Stephen Quigley. Managing corporate communication: a cross-cultural approach. pp. 311-336. Nueva York: Pagrave Macmillan. 

Books and book chapters

Tena, D. y Grow, J. M. (2017). Advertising graphic design. Madrid: Sintesis.

Roca, D.; Tena, D. y Grow, J. M. (2014). Advertising Education in Spain. En J. I. Richards & B. I. Ross (eds.) Advertising Education Around the World. pp. 290-304. American Academy of Advertising.

Roca, D. y Tena, D. (2012). Convergences and divergences between advertising and public relations. Managing Corporate Communications: a cross-cultural approach. pp. 311 - 336. EUA: Palgrave Macmillan.

Roca, D y Pueyo, N. (2011). The absence of women in the creative department. Media and culture: Half a culture? pp. 69 - 78. España: Libros de la Frontera.

Tena, Daniel; Roca, David. (2008). Use of the BREVIA virtual fund in Advertising and Public Relations studies. UAB's innovative teaching experiences in the social sciences and humanities: towards the European Higher Education Area (EHEA). pp. 65-74. Barcelona: IDES.

Roca, D.; Tena, D.; Fernández, J. [et al.]. (2008). Dynamic virtual community of academic-labor integration in advertising creativity. Experiències docents innovadores de la UAB en ciències socials i en ciències humanes: cap a l'Espai Europeu d'Educació Superior (EEES). pp. 65-74. Barcelona: IDES. 

Lázaro, P; Tena, D.; Voces, R.;[et al.]. (2014) Social Sciences and Digital Humanities Techniques, tools and experiences of e-Research and investigation. pp. 195 - 213. Santa Cruz de Tenerife: Sociedad Latina de Comunicación Social.

Roca, D. y Tena, D. (2012). Convergences and divergences between advertising and public relations. Rossella Gambetti, Stephen Quigley. Managing corporate communication: a cross-cultural approach. pp. 311-336. Nueva York: Pagrave Macmillan. 

Directed Thesis

Doctoral theses

Lavilla Raso, Montse, author.; Roca, David, dir. Interaction between brands and users on Facebook: comments, shares, likes and clicks. 1 online resource (176 pages). ISBN 9788449077340. <https://ddd.uab.cat/record/188079> [Consultation: 15 November 2018].

Camps Monsech, Joan Ramon; Tena Parera, Daniel, dir. The product and its link with the presence of the human model in advertising: an analysis of television advertising during the 1970s and 1980s. [Barcelona]: “Universitat Autònoma de Barcelona”, 2016. 1 electronic resource (494 p.). ISBN 9788449059520. Doctoral thesis – “Universitat Autònoma de Barcelona”. Department of Advertising, Public Relations and Audiovisual Communication, 2016 <https://ddd.uab.cat/record/165236> [Consultation: 15 November 2018].

Ayala Pérez, José Luis; Tena Parera, Daniel, dir. Three-dimensional model of graphic creativity. [Barcelona]: Universitat Autònoma de Barcelona, 2016. 1 electronic resource (270 p.). ISBN 9788449060991. Doctoral thesis - Autonomous University of Barcelona. Department of Advertising, Public Relations and Audiovisual Communication, 2016 <https://ddd.uab.cat/record/166052> [Consultation: 15 November 2018].

Balbuena Palacios, Leonor; Tena Parera, Daniel, dir. Theory of symbolic representation in graphic communication. [Barcelona]: Universitat Autònoma de Barcelona, 2015. 1 electronic resource (404 p.). ISBN 9788449048937. Doctoral thesis - Autonomous University of Barcelona. Department of Audiovisual Communication and Advertising, 2014 <https://ddd.uab.cat/record/128998> [Consultation: 15 November 2018].

Final degree projects

Garcia González, Berta; Tena Parera, Daniel, dir. Yäträ. 2015. 67 pag. (968 Graduated in Audiovisual Communication) <https://ddd.uab.cat/record/141551> [Consultation: 15 November 2018].

Martín Valverde, Laura; Tena Parera, Daniel, dir. Media treatment of Nestlé's Kit Kat case in the Spanish media (March-April 2010). 2014. 95 p. (971 Graduated in Journalism) <https://ddd.uab.cat/record/126124> [Consultation: 15 November 2018].

Morales Saldaña, Irene; Tena Parera, Daniel, dir. Internal communication in sports sector organizations. 2014. 113 p. (972 Graduated in Advertising and Public Relations) <https://ddd.uab.cat/record/125971> [Consultation: 15 November 2018].

Álvarez Sánchez, Sheila; Tena Parera, Daniel, dir. Artistry in advertising discourse. 2014. 151 p. (972 Graduated in Advertising and Public Relations) <https://ddd.uab.cat/record/125694> [Consultation: 15 November 2018].

Projects

Other merits

COMCOM*

ComCom* is a meeting space that brings together different Masters and Postgraduate courses linked to “Universitat Autònoma de Barcelona”, as well as other types of activities related to teaching and research in the area of Advertising and Public Relations.

Contact

Building I
UAB's Campus
08193 Bellaterra (Cerdanyola del Vallès)

Masters

Information